Why do I need a General Model Release?
Use a General Model Release if you plan on using the images you take of individuals for advertising purposes (not editorially, i.e. newspapers, textbooks, magazine articles, etc.). Clients and/or subjects need to give you permission to use the images you took of them. If you post a photo on your Facebook page, blog, or website, legally, you need to have a model release from the subjects of your photograph(s). Furthermore, if you plan on selling the images, you most certainly need a release.
What can happen if I do not obtain a signed Model Release?
If you use a client’s image in a way that they do not like, feels like it invades on their privacy, or defames them, they have the right to sue you without a model release. It’s such a simple and quick form your clients sign as part of doing a session with you.