Well, that’s a lot of “S’s “… If you have been in business long enough, you have experienced the “S” word: Slump. It can be demoralizing and really affect your confidence level. It can also signal the end of your photography business if you aren’t careful. Before you can dive into surviving a slump, you […]
Promote Your Photography Business in 5 Easy Steps
Running a promotion for your photography business may seem like a simple task. But, running an effective promotion that actually reaches the goal you want to accomplish from the promotion is not so simple. If you choose the wrong advertising channel, fail to identify your target audience, overspend your budget, or create an ineffective ad, your […]
Marketing 101 for Photographers
So, what exactly is marketing anyway? If you do a Google search for “what is marketing”, the official definition is: the action or business of promoting and selling products or services. Wow, that is broad and general! There is a lot of advice floating around the internet about marketing your photography business. However, unless you […]