Well, that’s a lot of “S’s “… If you have been in business long enough, you have experienced the “S” word: Slump. It can be demoralizing and really affect your confidence level. It can also signal the end of your photography business if you aren’t careful. Before you can dive into surviving a slump, you […]
How to Attract Clients During the Off-Season
Business owners must deal with seasonal aspects of their businesses. For instance, coffee shops need to find a way to attract clients in the middle of summer, so they offer iced coffee drinks and smoothies. Ice cream shops have the opposite problem, as they need to drum up business in the middle of winter, when the […]
How To Increase Your Sales By Simplifying Choices
In the past few months, I have discovered TED Talks. I’m astounded that it has taken me so long to delve into this wonderful resource. TED stands for Technology, Education, and Design, and it is a nonprofit dedicated to “Ideas Worth Spreading.” They hold conferences all over the world, where dynamic speakers with different topics […]
The Magic Answer to a Successful Photography Business
Wouldn’t every photographer like to discover the magic answer to a successful photography business! There are lots of photography learning websites and celebrity photographers who want to make you believe that if you do this one thing, your business will thrive. Whether it is change up your pricing or take a workshop or decide to […]
Promote Your Photography Business in 5 Easy Steps
Running a promotion for your photography business may seem like a simple task. But, running an effective promotion that actually reaches the goal you want to accomplish from the promotion is not so simple. If you choose the wrong advertising channel, fail to identify your target audience, overspend your budget, or create an ineffective ad, your […]
6 Simple and Cheap Ways to Get More Photography Clients
How can I get more photography clients? Wouldn’t every photographer like to know! Some already have it figured out for their business, but most struggle with this every year. I’ll give an all-too-common example of Debbie, who started out her photography business with cheap prices. The clients were rolling in, however her low prices weren’t […]