Well, that’s a lot of “S’s “… If you have been in business long enough, you have experienced the “S” word: Slump. It can be demoralizing and really affect your confidence level. It can also signal the end of your photography business if you aren’t careful. Before you can dive into surviving a slump, you […]
How to Attract Clients During the Off-Season
Business owners must deal with seasonal aspects of their businesses. For instance, coffee shops need to find a way to attract clients in the middle of summer, so they offer iced coffee drinks and smoothies. Ice cream shops have the opposite problem, as they need to drum up business in the middle of winter, when the […]
Preparing Your Photography Business for the New Year
As you all know, this is the time of year where you look back and asses the past 12 months of your life. What were some of the highlights? Mistakes? Lessons learned? Then, from all of that, you formulate some resolutions for the new year. To be honest with you, I have never actually made a […]
How To Increase Your Sales By Simplifying Choices
In the past few months, I have discovered TED Talks. I’m astounded that it has taken me so long to delve into this wonderful resource. TED stands for Technology, Education, and Design, and it is a nonprofit dedicated to “Ideas Worth Spreading.” They hold conferences all over the world, where dynamic speakers with different topics […]
Keep Your Photography Clients in 4 Easy Steps
The numbers vary, but there is no argument about the fact that is it much more expensive to gain a new client than to keep an existing one. Think about all of the marketing and advertising time and money put into trying to attract new photography clients. If you have an existing client, it is by far […]